Meet the Team

Isabela Castro

Elizabeth Campbell

Co-founder and Wellness Consultant, is a seasoned professional with a diverse skill set encompassing strength and conditioning, competitive bodybuilding, neurolinguistic programming (NLP), and sustainable habit-building. Leveraging a background in healthcare technology and experiential event marketing, Elizabeth excels in helping clients achieve complete health, career, and relationship transformations. Through her decade of business development, client success, and sales across healthcare, medical device, and fitness industries, she has a profound understanding of clients' challenges, making her an empathetic and creative strategist.

Jacob Ethel

Co-owner and Advisor, is a leader in PricewaterhouseCoopers LLP (PwC) M&A Advisory practice, with expertise in workforce transformation, change management, diversity equity and inclusion programs, acquisitions, and divestitures. Jacob is an avid traveler and kickboxer with experience that spans the private and public sectors, as a strategic advisor and investor. He has advised Fortune 500 companies worldwide, is a certified member of the Institute of Internal Auditors, and an active board member of several non-profits, keynote speaker, and guest lecturer for Universities and Fortune 1000 organizations.

Co-founder and Wellness Consultant, leverages her background as a former professional tennis player to champion holistic well-being. Fueled by life's challenges, including divorce, career change, and relocation, she transformed these trials into a path of self-mastery. With certifications in personal training, nutrition, positive psychology, behavioral science, and life coaching, her mission is clear: empower millions to achieve self-realization, actualization, and optimization for their best lives on a global scale. Her Brazilian background and trilingual abilities enable her to reach larger communities and make a more profound impact in the marketplace.